Sidebar Ads

Sony forecasts 20 percent lower Xperia shipments this year

Sony forecasts 20 percent lower Xperia shipments this year - Hello guys Android news and Technology, At this time the article entitled Sony forecasts 20 percent lower Xperia shipments this year, have provided the article android news from beginning to end. Hopefully the contents of android news and techno make you understand and enjoy

Sony has today published its FY16 expectations for the Group and segments. These forecasts were delayed by a month, following the Kumamoto earthquakes in Japan which affected Sony’s operations in the region.
What we are most interested in is the mobile segment estimates and despite a huge fall in smartphone volumes last year, Sony is not expecting any bounce back in FY16.

Sony expects it will sell 20 million Xperia smartphones in FY16, which compares to the 25 million it sold last year – a 20 percent drop. Sony cites the decline is due to lower mid-range sales as the company focuses on the high-end. Also, Sony has exited a number of unprofitable regions which has also brought the number down.
This magnitude of volume decline is broadly reflected in the lower sales estimate of 940 billion yen, representing a 17 percent year-on-year decline.
However, despite the lower volumes, Sony is anticipating a small profit in FY16 of 5 bn yen, compared to a loss of 61 bn yen last year. This is expected to be driven by an improved product mix of phones sold and significant cost savings.

Sony comment on new revised mobile expectations

Mobile Communications – Sales are expected to decrease year-on-year due to a reduction in mainly mid-range smartphone unit sales reflecting an increased focus on high value-added models, as well as a reduction in smartphone unit sales in unprofitable geographical areas where downsizing measures were implemented during the fiscal year ended March 31, 2016. Operating results are expected to improve significantly year-on-year and operating income is expected to be recorded due to an expected improvement in product mix, cost reductions primarily reflecting the benefit of restructuring initiatives and a reduction in restructuring charges, partially offset by the above-mentioned decrease in sales. The impact of the 2016 Kumamoto Earthquakes is expected to be immaterial.
Sony Xperia FY16 forecast


so this article Sony forecasts 20 percent lower Xperia shipments this year

here the android news Sony forecasts 20 percent lower Xperia shipments this year, Hopefully can give benefits to all of you. Finally, well...i hope the finally of this article make you enjoy it

you are a reading of Sony forecasts 20 percent lower Xperia shipments this year the permalink of this article is http://aricsedtechblog.blogspot.com/2016/05/sony-forecasts-20-percent-lower-xperia_24.html I Just Says Good Job Guys....

Look Other


Sony forecasts 20 percent lower Xperia shipments this year

0 Response to "Sony forecasts 20 percent lower Xperia shipments this year"

Poskan Komentar